carbon neutral campaign

NGS SUPER LAUNCHED A CAMPAIGN TO UNDERSCORE ITS COMMITMENT TO ACHIEVING CARBON NEUTRALITY BY 2030 AND TO HIGHLIGHT ITS LEADERSHIP IN RESPONSIBLE INVESTING.

As a major super fund managing over $13 billion, NGS was divesting from fossil fuels, aligning with the growing demand for greener investment options. This move responded to increasing public and regulatory pressure, with 67% of Australians preferring super funds that avoid fossil fuels.

The campaign aimed to demonstrate NGS’s proactive stance on climate change and its commitment to safeguarding members' retirement savings by transitioning to a carbon-neutral portfolio. Emphasising its leadership role through strong headlines and visuals, along with a new logo lock-up, NGS sought to inspire trust and confidence among members and attract new clients interested in sustainable superannuation options.

The campaign leveraged multiple channels, including eDMs, banners and social media, to reinforce NGS’s dedication to environmental sustainability and engage both current and prospective members.