Allianz retire+ launches agile

Allianz Retire+ faced a challenge launching AGILE, a complex retirement product aimed at financial advisers and retirees unfamiliar with intricate financial concepts.

To simplify understanding and drive engagement, we created a concise, 3-minute explainer video series that used a modern illustrative style. The video strategically addressed common retirement concerns – market volatility, inflation, and longevity risks – and presented AGILE as the solution. It highlighted AGILE’s unique proposition: a guaranteed lifetime income backed by Allianz's financial stability and regulatory compliance.

Emphasising the potential for wealth growth and flexible access to funds, the video empowered retirees to plan confidently. This approach resonated with the target audience of 55-70 year olds, predominantly financial advisers, by simplifying complex financial information into clear, actionable insights. The video strategy successfully communicated AGILE’s benefits, enhancing engagement and positioning the product as a secure choice in retirement planning. The video not only clarified complex concepts but also reinforced Allianz’s commitment to safeguarding retirees’ financial futures.