Allan Gray brand campaign
2017

Allan Gray wanted to launch a new brand campaign to build awareness of their very successful long-term investment approach with Australian investors.

The creative solution was based on the confident theme of “potential achieved”, featuring striking black and white imagery of majestic animals to demonstrate strength, intelligence and agility. Emotive imagery and cinematic footage of an owl and a cheetah shows their progression from birth to reaching their peak performance. 

The campaign targets investors across Australia through online video content, press and out-of-home executions in key outdoor transit locations, airports and gyms.

TVC - 30 sec Cheetah

TVC - 30 sec Owl

OOH - consecutive metrolites

OOH - Digital animated billboard

OOH - Digital metrolites

OOH - Digital metrolites

OOH - Digital animated metrolites

OOH - Digital animated metrolites

OOH - QANTAS Departures billboard

OOH - QANTAS Lounge screens

Qantas - Mobile banners

Press - DPS

Press - DPS

 

Brand campaign collateral

The new brand campaign has been extended at both a brand and product level across a range of communications that add a wolf and bird of prey to the majestic mix of wild animals featured.

 

TVC Sponsorship Board

Brochure

Brochure

Press Advertisements

Press Advertisements

Pull-up Banners

Pull-up Banners

Social Media

Social Media

Mobile

Mobile