Allan Gray 'potential achieved' brand campaign
2017

Allan Gray wanted to launch a new brand campaign to build awareness of their very successful long-term investment approach with Australian investors.

Taking financial services into more emotive territory, the creative was based on the confident theme of “potential achieved”. It features striking black and white imagery and cinematic footage of an owl and a cheetah to demonstrate majesty, intelligence and agility, showing their progression from birth to reaching their peak performance. 

The campaign targets investors across Australia through online video content, press and out-of-home executions in key outdoor transit locations, airports and gyms.

TVC - 30 sec Cheetah

TVC - 30 sec Owl

OOH - consecutive metrolites

OOH - Digital animated billboard

 OOH - Digital metrolites

OOH - Digital metrolites

OOH - Digital animated metrolites

OOH - Digital animated metrolites

OOH - QANTAS Departures billboard

OOH - QANTAS Lounge screens

Qantas - Mobile banners

 Press - DPS

Press - DPS

 

Brand campaign collateral

The new brand campaign has been extended at both a brand and product level across a range of communications that add a wolf and bird of prey to the majestic mix of wild animals featured.

 

TVC Sponsorship Board

 Brochure

Brochure

 Press Advertisements

Press Advertisements

 Pull-up Banners

Pull-up Banners

 Social Media

Social Media

 Mobile

Mobile